PECMO Mutual Insurance
For The Love of Prevention

Some of the best songs of all time are love songs - and when you’re in love, you want to sing it out loud. PEMCO is so in love with prevention, we didn’t want to just sing - we wanted to rock out.

We recreated Joan Jett’s classic “I Love Rock N Roll” to share home and auto prevention tips with our customers. Shot with a 200+ person crew, artificial rain, drone footage of the PEMCO office, a live band and 3 freezing days to create hundreds of assets launching the new brand platform.

The campaign launched in January 2025 with an exclusive piece on Prevention airing on Seattle’s KING 5 evening news. Our long-form music video will play before Marvel Studio’s Captain America: Brave New World in Washington and Oregon cinemas, and cut-down spots will target PNW customers on social and streaming.

Additionally, we created launch-specific assets including a Valentine’s Day card to customers, t-shirts for PEMCO employees, and concert-style wildpostings to go up around downtown Seattle. For The Love of Prevention out of home boards will go live around the Seattle area throughout 2025.